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KFC
Kentucky Fried Chicken Financial Requirements
Personal Net Worth - US $1 million
Liquid Capital - US $360,000
In 1939, Colonel Harland Sanders first gave the world a taste of his most famous creation, Original Recipe® Kentucky Fried Chicken, featuring that secret blend of 11 herbs and spices. Since that time, millions of people the world over have come to love his one of a kind chicken, homestyle side dishes and hot and fresh biscuits.
More than a billion of the Colonel's "finger lickin' good" chicken dinners are served annually. And not just in North America. The Colonel's cooking is available in more than 80 countries and territories around the world.
KFC® is part of Yum!® Brands, Inc., the world's largest restaurant system in terms of system units with more than 32,500 KFC®, A&W® All-American Food®,Taco Bell®, Long John Silver's® and Pizza Hut® restaurants in more than 100 countries and territories.
Administrator - Business Microscope says: be the first to write your experiences with this business or (you know someone who told you an interesting story about this company, which you assume to have some credibility...)
Bob Frankman says: It seems KFC has taken a lesson from the Boy Scouts -- "Be Prepared". The Wall Street Journal (subscription needed) reports that KFC is now preparing stand-by commercials to reassure we Americans that their chicken is safe to eat should there be an outbreak of bird flu. The commercial will be released should there be an outbreak to help quell customer fear. With any luck, they won't need to use the television spots.
Bob Frankman says: Will Consumers Turn Chicken? The current wisdom is that Americans have faith in the safety of the domestic food supply. In support of this, KFC says all its birds come from farms that screen for the H5N1 virus.
However, a CNN video reports that experts think American consumers will strongly react when bird flu arrives, since U.S. consumers have limited experience with food fears. A recent Harvard survey shows that 46% of consumers will stop eating chicken if there is an outbreak.
Such a loss of customers would greatly impact every chicken-dependent fast-food and restaurant franchise.
created by Harry Neubauer |
last revised: 30 July 2007 | |
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